KOALA B2B

You only pay for leads that qualify

Remove the guesswork from generating quality B2B leads

Koala B2B finds the businesses already researching what you sell, verifies the right decision-makers and gets their consent for you to start the conversation.

  • Know who has intent to buy
  • Know how best to engage them
  • Know they want to hear from you
Paul Franklin, founder of Koala B2B, smiling as he introduces the company
Paul Franklin, founder
  • £70Mof leads overseen
  • Pay per leadqualified, with consent secured
  • Every lead opted inthey've said yes to hearing from you
  • Straight into your CRMHubSpot, Salesforce or a secure sheet
  • 20 yearsof B2B publishing know-how

How it works

The KOALA method

Does your current marketing generate leads that aren't quite hitting the mark? Five steps keep every lead inside your universe of clients: warmer, more engaged and matching your ideal customer profile.

  1. Keyword-defined intent

    Our tech partners spot the businesses searching for the keywords, products and services you sell.

  2. Overlaid data

    Multiple data sources pinpoint the decision-makers you want to reach inside those businesses.

  3. Audience verification

    Every lead comes with accurate, complete firmographic data.

  4. Lead consent

    We make the first approach and gain their consent for you to follow up.

  5. Automated delivery

    Leads land straight in your CRM, such as HubSpot or Salesforce, ready to act on.

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Pricing

Pay only for leads that tick every box

A cost-per-lead model takes the risk out of your investment. There's a minimum spend so each campaign is worthwhile, we're flexible on rejections that miss the criteria, and you're invoiced when the campaign is complete.

Every lead you pay for is

  • Prioritised from your intent-driven target account list
  • Engaged with your content and messaging
  • Consented to you following up the conversation
  • Validated and sent to your CRM, or shared securely in a sheet
Paul Franklin
Paul FranklinFounder

Who's behind it

Built by people who know what a good lead looks like

Paul spent 20 years in B2B publishing, with many years at Dennis Publishing and latterly Future Publishing PLC. He's helped generate hundreds of thousands of leads that powered client pipelines around the world. Away from work he's an avid sports fan, dog walker and family man.

The team has overseen around £70M worth of leads, has contacts right across the industry, and an in-house delivery team that has sifted through hundreds of thousands of leads.

Any industry, any size of business. If you sell to other businesses, we can find the buyers already researching what you offer.

What we stand for

Our values

  • Time is precious

    Speak to people when they want to be spoken to, about things they're interested in.

  • Win/win

    Valuable sellers, valued customers. Sales shouldn't be a battle when the fit is genuine.

  • Full disclosure

    Comprehensive lead data on every lead, so you know exactly who you're talking to.

Giving back. Koalas can sleep in any tree they like, but people shouldn't have to sleep on the street. Crisis is our charity partner, and we share a donation from our profits every year.

Ready for leads that want to hear from you?

Paul and the team would be delighted to hear from you.

  • 07966 025277International +44 7966 025277
  • paul.franklin@koalab2b.com